The CES First Look Creator Challenge Incentive Promotion (the “Promotion”) begins immediately following the content creator email invitation deployment on or about Friday, January 2, 2026, and ends when all available “Incentives”, as defined below, have been claimed, or on Tuesday, January 6, 2026, at 5:00:00 p.m. Pacific Time (“PT”), whichever occurs first (“Promotion Period”). The sponsor of this Promotion is Samsung Electronics America, Inc. 85 Challenger Rd. Ridgefield Park, NJ 07660 (“Sponsor”). The administrator of this Promotion is Creative Zing Promotion Group, 2100 E. Robinson St., Orlando, FL 32803 ("Administrator"). This Promotion is only open to those content creators invited to participate via email from the Sponsor, who will be attending and have registered for the first look exhibition at CES in Las Vegas Nevada from January 4-8, 2026 (the “Event”), and who are legal United States residents residing in the fifty (50) United States or Washington, D.C., who are eighteen (18) years of age and at least the age of majority in their state of primary residence at the time of participation (each a “Participant” and collectively, “Participants”). Only content creators that receive the original email invitation will be permitted to receive an “Incentive”. Participant must be the rightful owner (or have authorized use) of both the email address used for invitation receipt, and the social media account used for participation. In the event of a dispute as to the identity of an Participant, the Participant will be deemed the natural person in whose name the email account associated with the invitation and social media account was opened, as long as such person is otherwise eligible in accordance with these Terms and Conditions. Employees, officers and directors of Sponsor, Administrator, and each of their respective parents, subsidiaries, affiliates, distributors, retailers, sales representatives, advertising and promotion agencies (collectively, the “Promotion Entities”), and each of their respective parent companies, affiliates, divisions, subsidiaries, agents, representatives, promotion and advertising agencies together with the immediate family members, and/or those living in the same household of each (“Household Members”), are ineligible to participate in the Promotion. For purposes of the Promotion, Household Members shall mean those people who share the same residence at least three months a year, whether or not related; “Immediate Family Members” shall mean parents, step-parents, legal guardians, children, step-children, siblings, step-siblings, or spouses, regardless of where they live. Promotion is void where prohibited. The Las Vegas Convention and Visitors Authority, and CES are not responsible for the collection, submission or processing of Incentive claims, the administration of the Promotion, or the fulfillment of any Incentive. This Promotion is in no way sponsored, endorsed, administered by, or associated with TikTok, Instagram or YouTube. Participant is providing information to Sponsor and not to TikTok, Instagram or YouTube.

During the Promotion Period, eligible Participants may participate by completing the following steps:

1. Publish one (1) in-feed video post of a minimum of 30 seconds on two (2) of three (3) social platforms, TikTok, Instagram or YouTube, for a total of two (2) posts (each a “Post” and collectively the “Posts”). The same video content may be posted on the two (2) eligible platforms selected by Participant.
2. Post must be in-feed (Stories do not qualify).
3. Post must feature a First Look experience and include coverage of multiple activation zones at the Event, showcasing three (3) of the following four (4) categories: Visual Display; Gaming; Mobile; and Home Appliances.
4. Each Post must include the hashtags “#SamsungPartner” & “TheFirstLook”, and tag @SamsungUS to be valid. The Hashtags and Sponsor tag must appear in the caption (not comments).
5. After making the Posts, Participants will be required to visit the Sponsor booth located at the Wynne/Encore at the Alsace Reception on Tuesday, January 6, 2026, between 10:00am and 5:00pm PT, and show the Sponsor representative the two (2) Posts. Upon verification and validation of the two (2) Posts, the Participant will receive one (1) Samsung Galaxy XR (the “Incentive”)*. Incentives available first come, first served while supplies last.
6. All Posts must remain on the applicable social media platforms through January 31, 2026, or Sponsor reserves the right to request the return of the Incentive from any Participant removing any Post prior to this date.

Posts must be suitable for display and publication in all forms of media and must be in compliance with the applicable social media platform’s Terms of Use. Promotion Entities will determine in their sole discretion which Posts have satisfied the eligibility requirements.

Each Post must NOT:

• Contain commercial or corporate logos, advertising, brand names, artwork, insignia or slogans, except those relating to Sponsor and otherwise used in accordance with these Terms & Conditions;
• Include personally identifiable information or any individuals other than the Participant, unless such other individuals have provided the Participant their express written permission to appear in a Post, proof of which may be requested at the sole discretion of the Promotion Entities;
• Show or promote unlawful activities or any activities that may appear unsafe or dangerous;
• Contain any content that is lewd; obscene; sexually explicit; pornographic; disparaging; defamatory; libelous; violent; or derogatory of any ethnic, racial, gender, religious, professional or age group or that otherwise contains inappropriate content or objectionable material as determined by Sponsor in its sole and unfettered discretion;
• Contain material that infringes or violates any applicable laws or regulations or any right of a third party including: (1) patent, trade secret, trademark, copyright or other proprietary or contractual rights; (2) right of privacy or publicity; or (3) any confidentiality obligation;
• Contain any derogatory references to any Promotion Entities or a third party; and
• Involve or include the services of any individual under any contractual obligation that would conflict with this Promotion or the Terms & Conditions, including but not limited to obligations under professional guild obligations, talent agent, or talent management agreements that may prohibit Participant from participating fully in this Promotion.

*Incentives are available on a first-come, first-served basis while supplies last. Completing a Post does not guarantee the availability of an Incentive. A total of thirty-five (35) Incentives are available. Approximate Retail Value (“ARV”) of each: $1,799.99. No Incentive substitution or cash alternative is allowed except at the sole discretion of Sponsor, who reserves the right to substitute an Incentive of comparable or greater value, in its sole discretion. Unclaimed Incentives, if any, will go un-awarded. The ARV of any Incentive is subject to price fluctuations in the consumer marketplace based on, among other things, any gap in time between the date the ARV is estimated for purposes of these Terms & Conditions and the date the Incentive is awarded or redeemed. No refunds or credit for changes are allowed. Other restrictions may apply. Incentive recipients shall be solely responsible for any other fees or costs associated with the use of the Incentive. The Incentive is provided as is with no service or plan.

LIMIT ONE (1) INCENTIVE PER PERSON FOR THE PROMOTION’S DURATION. Any attempt by a Participant to exceed this limitation by using multiple/different emails, identities, requests, or any other methods will void such Participant’s entitlement to an Incentive, and such Participant may be disqualified from participating. Incentive claims generated by a script, macro, or other automated means or by any means that subverts the outlined process will be void, at the sole discretion of the Promotion Entities.

CONDITIONS OF PARTICIPATION/RELEASES: All applicable federal, state and local laws and regulations apply. By participating, each Participant agrees to be bound by these Terms & Conditions and the decisions of the Promotion Entities, which shall be final in all respects. By participating in this Promotion and/or by accepting any Incentive, each Participant agrees to release the Promotion Entities, and each of their respective successors, employees, officers, directors, agents, representatives and assigns (collectively, the "Released Parties") from any and all actions, claims, injury, loss or damage arising in any manner, directly or indirectly, from participation in this Promotion and/or acceptance or use of an Incentive. Each Participant authorizes the Sponsor and its designees to use their name, image, photograph, voice, likeness, Posts, biographical data, city and state of residence and submission materials (including, but not limited to, any TikTok, Instagram or YouTube video) in programming or promotional material, worldwide in perpetuity, if applicable, without further compensation, notification, or permission, unless prohibited by law. Sponsor is not obligated to use any of the above-mentioned information or materials, but may do so and may edit such information or materials, at Sponsor’s sole discretion, without further obligation or compensation. The Released Parties shall not be liable for: (i) any injuries, losses, liabilities or damages of any kind caused by the Incentive or resulting from acceptance, possession or use of the Incentive, or from participation in the Promotion; (ii) telephone system, telephone or computer hardware, software or other technical or computer malfunctions, lost connections, disconnections, delays or transmission errors; (iii) data corruption, theft, destruction, unauthorized access to or alteration of entry or other materials; (iv) late, lost, delayed, stolen, incomplete, unreadable, inaccurate, garbled or unintelligible TikTok posts, Instagram posts, YouTube posts, emails, or other communications of any kind, regardless of the method of transmission; (v) any inability of Participant to accept or use any Incentive (or portion thereof) for any reason and such Incentive or portion thereof shall be forfeited; or (vi) any printing, typographical, human administrative or technological errors in any materials associated with the Promotion. Promotion Entities reserve the right, in their sole discretion, to cancel, modify or suspend the Promotion (or any portion of the Promotion) should a virus, bug, computer problem, unauthorized intervention, extenuating circumstance or other problem/cause corrupt or inhibit the administration, security or proper administration of the Promotion and, in such situation, will provide any remaining Incentives using all eligible non-suspect Incentive claims received prior to and/or after such action or in such manner as deemed fair and appropriate by the Promotion Entities. Promotion Entities may prohibit Participant from participating in the Promotion or receiving an Incentive if, in its sole discretion, it determines Participant is attempting to undermine the legitimate operation of the Promotion by cheating, hacking, deception, or any other unfair practices or intending to annoy, abuse, threaten or harass any other Participants or Promotion Entities representatives. CAUTION: ANY ATTEMPT TO DELIBERATELY UNDERMINE THE LEGITIMATE OPERATION OF THE PROMOTION MAY BE IN VIOLATION OF CRIMINAL AND CIVIL LAWS AND WILL RESULT IN DISQUALIFICATION FROM PARTICIPATION IN THE PROMOTION. SHOULD SUCH AN ATTEMPT BE MADE, PROMOTION ENTITIES RESERVE THE RIGHT TO SEEK REMEDIES AND DAMAGES (INCLUDING ATTORNEY FEES) TO THE FULLEST EXTENT OF THE LAW, INCLUDING CRIMINAL PROSECUTION. BY PARTICIPATING IN THE PROMOTION, PARTICIPANT AGREES THAT TO THE EXTENT PERMITTED BY APPLICABLE LAW: (1) ANY AND ALL DISPUTES, CLAIMS AND CAUSES OF ACTION ARISING OUT OF OR CONNECTED WITH THE PROMOTION, OR ANY AWARD AWARDED, WILL BE RESOLVED INDIVIDUALLY, WITHOUT RESORT TO ANY FORM OF CLASS ACTION; (2) ANY AND ALL CLAIMS, JUDGMENTS AND AWARDS WILL BE LIMITED TO ACTUAL THIRD-PARTY, OUT-OF-POCKET COSTS INCURRED, (IF ANY), NOT TO EXCEED TWO HUNDRED FIFTY DOLLARS ($250.00), BUT IN NO EVENT WILL ATTORNEYS’ FEES BE AWARDED OR RECOVERABLE; AND 3) UNDER NO CIRCUMSTANCES WILL ANY PARTICIPANT BE PERMITTED TO OBTAIN ANY AWARD FOR, AND PARTICIPANT HEREBY KNOWINGLY AND EXPRESSLY WAIVES ALL RIGHTS TO SEEK, PUNITIVE, INCIDENTAL, CONSEQUENTIAL OR SPECIAL DAMAGES, LOST PROFITS, AND/OR ANY RIGHTS TO HAVE DAMAGES MULTIPLIED OR OTHERWISE INCREASED. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY, SO THE ABOVE MAY NOT APPLY TO YOU.

GOVERNING LAW: ALL ISSUES AND QUESTIONS CONCERNING THE CONSTRUCTION, VALIDITY, INTERPRETATION AND ENFORCEABILITY OF THESE TERMS & CONDITIONS OR THE RIGHTS AND OBLIGATIONS OF PARTICIPANTS OR SPONSOR IN CONNECTION WITH THE PROMOTION SHALL BE GOVERNED BY AND CONSTRUED IN ACCORDANCE WITH THE INTERNAL LAWS OF THE STATE OF NEW YORK WITHOUT GIVING EFFECT TO ANY CHOICE OF LAW OR CONFLICT OF LAW RULES OR PROVISIONS THAT WOULD CAUSE THE APPLICATION OF ANY OTHER STATE’S LAWS.

ARBITRATION PROVISION: By participating in this Promotion, each Participant agrees that any and all disputes the Participant may have with, or claims Participant may have against, the Released Parties relating to, arising out of or connected in any way with (i) the Promotion, (ii) the awarding or redemption of any Incentive, and/or (iii) the determination of the scope or applicability of this agreement to arbitrate, will be resolved individually and exclusively by final and binding arbitration administered by the National Arbitration Forum (the “Forum”) and conducted before a sole arbitrator pursuant to the Code of Procedure established by the Forum. The arbitration shall be held at a location determined by the Forum pursuant to the Code of Procedure, or at such other location as may be mutually agreed upon by the Participant and Sponsor. The arbitrator’s decision shall be controlled by the terms and conditions of these Terms & Conditions and any of the other agreements referenced herein that the applicable Participant may have entered into in connection with the Promotion. There shall be no authority for any claims to be arbitrated on a class or representative basis; arbitration can decide only the Participant’s and/or Sponsor’s individual claims and the arbitrator may not consolidate or join the claims of other persons or parties who may be similarly situated. The arbitrator shall not have the power to award special or punitive damages against the Participant or Released Parties. For more information on the Forum and/or the Forum's Code of Procedure, please visit their website at www.arb-forum.com. If any part of this Arbitration Provision is deemed to be invalid or otherwise unenforceable or illegal, the balance of this Arbitration Provision shall remain in effect and shall be construed in accordance with its terms as if the invalid or illegal provision were not contained herein.

PRIVACY POLICY: Sponsor will not sell, rent, transfer or otherwise disclose your personal data to any third party other than as explicitly described herein or in accordance with Sponsor’s privacy policy posted at http://www.samsung.com/us/common/privacy.html. By participating in the Promotion, you grant Sponsor permission to share your email address and any other personally identifiable information with the other Promotion Entities for the purpose of Promotion administration and Incentive fulfillment.

The Samsung name, logos and related marks are trademarks of Samsung Electronics America, Inc. All other trademarks are the property of their respective owners.